Cinemagraphs are made by taking a series of photographs or a video recording, and, using image editing software, compositing the photographs or the video frames into a seamless loop of sequential frames.
This is done in such a way that motion in part of the subject between exposures (for example, a person’s dangling leg) is perceived as a repeating or continued motion, in contrast with the stillness of the rest of the image.
The term “cinemagraph” was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion
Making a great cinemagraph is all about holistics—while gathering the footage,you’re supposed to have an idea regarding the formation of the work,
and which elements should be brought to life. It is through this lens that plotagraphs are composed too, but not all subject mattertranslates as well as you might think.